Online Marketing: Math or Myth?
Making money from music online: NARIP and the Hype Council help the advertising, marketing, and recording industries face the facts and expose the fiction – a report by The G-Man.
Story Index for Articles, Interviews, News and Reviews
Making money from music online: NARIP and the Hype Council help the advertising, marketing, and recording industries face the facts and expose the fiction – a report by The G-Man.
COLUMN: Jay Flanzbaum wants to change the way every indie band handles touring, promotion, booking, and the management of their careers. His creation is called OnlineGigs and it has the potential to shift the balance in favor of artists who want to do things for themselves.
COLUMN: Audio mastering is widely misunderstood, often mangled, and sometimes mistaken for mixing. It’s the audio step that comes just before manufacturing a CD, and some people would even say it’s a crucial step.
COLUMN: WireonFire is not exactly a record label, but to Earth, Wind & Fire and more than a dozen other artists, it’s not only the next-best-thing, it may be even better. Why? Because WireonFire provides almost all of the same services as a record company, but without the 70-page contracts and the penny-rate royalties.
COLUMN: Sat Bisla, Jeff Blue, Ritch Esra and Perry Watts-Russell have worked with and/or signed artists such as Radiohead, Meredith Brooks, Secret Machines, The Thompson Twins, Linkin Park, Macy Gray, Korn, Dido, Damien Rice and The Chemical Brothers, and they have a lot to say about the current state of the record industry and the […]