Streaming Music Industry Will Generate $70B Over Six Years, says Insight Research
BOONTON, N.J. — Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.
Insight’s market analysis study, “Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2008-2013,” describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks.
The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of nearly 29 percent over the next six years, driven by on-demand audio, on-demand video, as well as the accompanying advertising revenue.
“The outlook for streaming media has never been brighter. Questions surrounding consumers’ willingness to pay for content have been dispelled by satellite radio and iTunes,” says Robert Rosenberg, Insight Research president. “The forecasts that we present are conservative and in line with current performance. If, however, per-stream costs drop faster than anticipated, we have quicker acceptance of IPTV, or improvements in 3G delivery take place faster than expected, it could blow the doors off of our forecasts, propelling this industry into explosive growth,” Rosenberg continues.
Insight’s report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the US market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand.
An excerpt of this research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/IPTV08.asp .
This 140-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.
[tags]Insight Research Corporation, Robert Rosenberg, Streaming music market research study[/tags]
Jun 16, 2008 @ 10:24 AM PDT
All fine and dandy. But has anyone bothered to actually analyse how much of that money from streaming music will actually make its way back to the content owners and also artists?
If not why not.
So they are saying that online streaming of music alone will more than double the current total annual output of the whole music industry? Extremely over egging the case in my mind.
Lets take a look at this scenario then:
ISPs business relies on the consumption of rich media. Without rich media they have nothing to sell consumers in terms of ever increasing download speeds and bandwidth.
So for ISPs to turn their nose up and state it is not their responsibility when people use their broadband connections to file share and then even when they can stop this the ISP refuse to necessitates that these ISPs are not the thieves but are overt accessories to these crimes and as such should be prosecuted as such.
Especially if predictions such as this reports is true.
Be good to get peoples thoughts?
Cheers,
Jakomi