Berlin, Germany (MuseWire) – Native Instruments today announced that it will no longer maintain a booth presence at industry trade shows like the NAMM Show, Musikmesse or AES in the future. The company has decided to instead prioritize online communication channels to engage with customers directly even stronger, and to allocate budgets accordingly.

This shift in priorities is exemplified by the new sophisticated rich-media web site that Native Instruments launched recently, and will be continued through the establishment of further innovative online channels and other means of direct communication in the future.

“Times are changing and we have seen tradeshows become increasingly less relevant for our industry,” says Pablo La Rosa, International Marketing Director at Native Instruments. “By focusing our efforts in online communication and direct-to-customer events, we reach out to today’s musicians and producers in a way that we believe is more efficient for us and more engaging for them.”

About Native Instruments:

Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. The company’s mission is to develop innovative, fully integrated solutions for all professions, styles and genres. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.